Selling isn't a dark art.
Twenty years in FMCG, six of them inside a £16bn food business. Now I give underdog food and drink brands the commercial processes to compete with the big brands.
Not sure what to fix first?
Good food and drink brands rarely get stuck because of what's in the packet. They get stuck somewhere between a great idea and commercial growth.The Mighty MOT is a commercial health check. You answer a set of straight questions about your brand, your route to market, your pricing and where things have stalled. It takes about half an hour of your time.Then I go through it myself and come back within a week with the three things costing you most, in order, what to do about each one, and an honest read on whether you need outside help at all.No deck. No jargon. No pitch at the end unless you ask for one.£795 + VAT. Worth doing again every six to twelve months, and repeats are £495 + VAT.
Hi, I'm Simon
I help underdog food and drink brands come out mighty. Be it in buying meetings, in factories, or in their marketing.After 20 years in FMCG, I’ve seen every growth myth going. The truth is, selling and growth isn’t a dark art. It’s about clarity, consistency, and doing the simple things well.I’ve led brands like Grey Poupon, Proper Nutty, and Northern Pasta Co through growth and into major retailers. Now I help founders do the same, with tools, coaching, and hands-on support that actually moves the needle.
Selling Food & Drink with Makin Mighty
Straight conversations with founders, buyers and operators about what actually works: winning listings, rate of sale, pricing, margin, buyer meetings, and the bits nobody puts in the case study.New episodes weekly. Follow it and the next one lands when it goes live.
Underdogs I've backed
Proper Nutty
Positioning, operations and focus rebuilt so they could grow on their own terms.
Geo Watkins
P&L up 5x, into Waitrose, Asda and Tesco, on minimal marketing spend.
Grey Poupon
£200k to £1.6M in three years, and 4,000 new distribution points.
Trusted by underdogs
Hip Pop
“Working with Simon really helped me understand more about winning in retail and gave me the confidence to go out and succeed. I'd highly recommend working with Simon, he's someone who has been there and done it over and over again.”
— Matt, Head of Sales
Nowt Poncy Food Co
“As a straight-talking consultant, Simon can quickly establish the projects parameters and he’s able to ensure that the needs and wants of both parties are communicated in a logical and concise way. Make Simon your go to – you won’t regret it.”
— Jools Abel, Co-founder
CUZENA
“Working with Simon helped to simplify a lot of the sales process. He was able to provide me some accessibile tools and ways of working that made everything easier. His coaching helped me win new business almost straight away; working with him had a clear impact on our sales revenue.”
— Lewis, Head of Sales
Three ways in. Start wherever you actually are.
The Mighty MOT, £795 + VAT
A commercial health check and a written plan. The right starting point if you know something's stuck but not what. £495 + VAT when you run it again in six to twelve months.Upload info > pay invoice > receive insights within a week.
Coaching, £95 + VAT/hr
For founders and sales people who need to get good at this quickly, and would rather learn it than hand it over. Built around whatever you're facing this month, not a curriculum.
Fractional commercial leadership, from £900 + VAT/DAY
I take two to three fractional clients at a time. That isn't a sales tactic, it's the only way to be any use. I go in deep, get you unstuck, build the capability in your team, and then leave. A consultant who never leaves has failed.If the slots are full I'll tell you, and if you're not ready for any of this yet I'll tell you that too.
Say hello.
Whether you need help landing your next buyer meeting or want to sharpen your sales strategy, let’s talk.No faff. Just a straight conversation about what’s working and what isn’t.
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📄 Makin Mighty Ltd – Terms and Conditions
1. Who We AreThis website is operated by Makin Mighty Ltd, registered in England and Wales (Company No. 16559949).We provide commercial consultancy services, digital products, and educational content for food and drink brands.2. Using This WebsiteBy using this website or purchasing any product or service, you agree to these terms. If you don’t agree, please don’t use the site.We may update these terms from time to time. The latest version will always be available on this page.3. Products and ServicesWe offer:Fractional consultancy servicesCourses, downloads and digital toolsSubscriptions and membershipsDetails of each service or product are set out clearly at the point of sale. Please read them carefully before purchase.4. Payment and RefundsAll payments are taken in GBP (£) via secure third-party processors (e.g. Stripe or PayPal).Digital products are non-refundable unless faulty. Subscription services can be cancelled at any time; you’ll retain access until the end of the billing period.If you are unhappy for any reason, please contact [email protected]
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🔐 Makin Mighty Ltd – Privacy Policy
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